I worked on the creative direction of this trailer. I wanted the movement and the storytelling to revolve around the trophies and their history. Using details, lighting and sound I wanted to create a build up to a transition from a series of silver and static objects to an actual horse race.
Time was tight as we had a month to deliver and limited staff to work on this project.
I directed this whilst line managing a team of 25.
Co - Directed by Ryan Markkula
3d Generalists: Luke Penry and Max Leung
3d Animation: Natalie Young
Audio and Editing: Scott Hobbis
I usually brainstorm and pitch my ideas to the team using a whiteboard and drawing very rough storyboards with key shots which I would like to see in the final edit. I then take this and translate it into a more developed paper version of itself.
